You built the business. Now let's build the leader and the team it deserves.
You've built something real. But leading it is a different skill to building it. I coach SME founders to lead with confidence — and help them build workplaces where people genuinely want to stay.
How I help founders like you
Culture Audit & Roadmap
Not sure why things feel off? I'll find out. A four week deep dive with a clear 90 day roadmap to fix what's not working.
From $4,000
Leadership Coaching
1:1 coaching for founders who want to show up as the leader their team actually needs.
Fortnightly 1:1 sessions — a sounding board, a challenger, and a plan.
3-month coaching engagements from $2,100
Workshops
& Facilitation
Real conversations that create real change. Not death by PowerPoint.
Team days, leadership offsites and tough-topic sessions, designed around your actual problems.
From $2,500
Ongoing Partnership
Monthly hands-on support — your culture plan, your leaders, and the messy human stuff in between.
From $3,500/mo
Not sure where to start? Most people don't — that's kind of the point. Start the conversation and we'll figure it out together.
Hi, i’m jessica deverill
I know what it feels like to build something from nothing.
I started Caffeina & Co during COVID with a single coffee cart and grew it into one of Melbourne's most recognised event and catering brands. Over five years I built a team that stayed, a culture people were proud of, and a business that genuinely brought communities together.
Before Caffeina, I spent over a decade in Health and Safety and Human Resources — watching workplaces either lift people up or quietly wear them down. The contrast was stark. And it made me deeply passionate about what intentional leadership and culture can actually do.
I'm an Accredited Executive Coach (Association for Coaching) and a certified Human-Centred Coach. What I bring to every client isn't just methodology — it's lived experience. I've built teams, navigated pressure and learned firsthand what it takes to create a workplace where people genuinely want to stay.
I work with SME founders who are ready to stop leaving culture to chance — and start building something that actually lasts.
Because when people belong, everything changes.
Ready to build a workplace
worth showing up for?
Whether you're dealing with team drama, high turnover, or leading is just harder than anyone warned you — let's have a conversation. No hard sell. No complicated process. Just an honest chat.